brand culture white paper knowledge articles Brand, Culture and the Workplace: Office Design White PaperWhich comes first — the culture or the brand? In today’s hyper-connected, ever- flattening world, it’s almost become a question not worth asking.

Coexisting in a chicken/egg, yin-and-yang relationship, an organisation’s brand and culture shape

brand culture office design white paper Brand, Culture and the Workplace: Office Design White Paper

and reflect each other in an interconnected system. One doesn’t change without the other; they can only evolve together. And the workplace is where it all happens.

In the symbiotic relationship between brand and culture, brand is the outward manifestation of a company’s DNA and culture is the inward demonstration. The corporate world has been talking about organisational culture for years, but the emergence of brand as a discussion point in the executive suite is relatively new for many organisations. Of course, brand mavens like P&G and Coca-Cola live their brands every day, but at less well-known companies, brand has traditionally been left to the purview of the marketing department. In a competitive marketplace with a multitude of choices, however, organisations are realising that differentiation is critical to survival and a strong brand can help cut through the clutter.

 

brand culture white paper knowledge articles1 Brand, Culture and the Workplace: Office Design White PaperDownload the full white paper on Brand and Culture

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Design

Great office design is a strategic investment.

Procurement

We have worked with over 150 manufacturers of furniture.

Fit Out

We take care of everything.